At the time, Emery was working for a huge international litigation law firm, in its San Diego office, focusing on complex antitrust litigation and class actions. Starting PHAMILY HAIR CARE was a huge career change, but Emery is used to it. Not only is he an attorney licensed to practice in several U.S. and international jurisdictions, but he has five degrees, including two master’s degrees and a doctorate.

He launched Photogenic Hair Care in 2017. It was a huge success! Emery jokes that the all-in-one hair care product that works on all hair types did less than $1,000 in sales in its first month, because people couldn’t wrap their heads around the concept that one product could replace all of their other hair products. But by its second year, the company had over a million dollars in annual sales, selling directly to consumers, exclusively from its website. Emery puts this down to great customer support and the product practically selling itself. β€œTo date, we’ve had over 40,000 elated customers, and many are long-term repeat customers.”

Emery explains how he got started, β€œI’ve worked hard to perfect this formula. My grandmother made homemade hair grease. It worked well for growing my hair, but my hair would still be unmanageable. I have very thick, coarse 4c hair. I’m very particular about my appearance, so as a creative child, I began experimenting with different concoctions.” Boy, did Emery hit a bullseye with this invention.

In June of 2021, the company rebranded Photogenic Hair Care to PHamily Hair Care. PHAMILY Hair Care works on all hair types: one product serves your entire family. One jar conditions and styles your hair, while its nurturing formula creates an optimal environment for hair growth. Do any style: straight, wavy, curly, kinky, twists/dreads, etc. It also blends extensions with real hair better than any other hair product. Formulated for all sexes, ages, and hair types. If you’ve tried everything else and nothing has worked, look no further. This is the product for you.

Get started easily with the step-by-step styling tutorials on the website, which showcase all hair types. The "PHamily Hair Help Center/Showcase" FB group is also a very helpful environment for discussing hair issues with other customers, affectionately known as β€˜PHAMILY’.

The company is family run. β€œMy sister and niece were on the Photogenic Jar. My sister and her husband are both directors at my now multimillion dollar company and assist with day-to-day operations.” From our family to yours: PHAMILY HAIR CARE


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