Real customer · Ericka
New & improved formula
New Formula Bundles · 6 or 8 jars · 16 oz per jar
More of your New Formula favorite
Keep your routine stocked with six or eight 16 oz jars of our lighter, Chebe-infused all-in-one moisturizer and styler. Get moisture, detangling and styling support in one formula, whether you are replenishing your own supply or sharing with your household. Choose your bundle below; eligible subscription options update with your selection.
- We Now Ship Worldwide + 2-Day Priority Order Fulfillment Available! Add 2-business-day priority processing in your bag.
- PHamily Live every Thursday. Real-time hair help on Zoom, 8 PM EST.
- Personal concierge care. Questions about your routine or results? Real people, real answers.
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40,000+
customers across every texture and age
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200K+
jars sold to women who wanted it simpler
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Weekly PHamily Live
Thursdays, 8 PM EST on Zoom.
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Concierge support
Real people, real answers.
The all-in-one system
One jar.
Five jobs.
Your routine doesn't need five more products. The New Formula does the work of your leave-in, oil, detangler, styler and edge control, so wash day gets shorter and your shelf gets lighter.
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01
Moisturize
Deep hydration from shea, avocado and coconut that sinks in instead of sitting on top.
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02
Detangle
Slip that helps fingers and combs glide through, with less breakage along the way.
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03
Style
Definition and hold for wash-and-gos, twists, buns, smooth edges and stretched styles. Goes on white, dries clear.
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04
Strengthen
African Chebe and wheat protein support stronger strands and less shedding over time.
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05
Maintain
Refresh between wash days with the same jar. That's the whole routine.
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What it replaces
- Deep conditioner
- Leave-in
- Oils
- Detangler
- Gel
- Edge control
- Curl cream
- Anti-frizz serum
- Growth serum
Customer results
Real people. Real results. Real PHamily.
No filters, no stand-ins. These are PHamily customers wearing their own hair, their own way.
“It gave my hair new life.”
Martha · PHamily customer
- Softer, moisturized hair
- Curls that stay defined
- Fuller-looking edges
- Less shedding & breakage
- Less time styling
Styling versatility
Wash-and-go Monday.
Twist-out Friday.
What's inside
Clean, natural ingredients. Nothing extra.
Butters, oils and botanicals your hair actually recognizes, with African Chebe at the center. No artificial fragrance, no artificial color, naturally preserved.
- African Chebe
- A traditional strand-strengthening ritual for length retention.
- Shea butter
- Rich moisture that seals without heaviness.
- Avocado, olive & coconut oils
- Softness, shine and slip for easier detangling.
- Hibiscus & aloe
- Botanicals that soothe the scalp and condition strands.
- Neem seed & carrot oils
- Scalp-first care for a healthy foundation.
- Wheat protein & vitamin E
- Support for stronger strands and less breakage.
How to use
A little goes a long way.
- 1
For moisture & shine, apply lightly to dry hair and work it through.
- 2
For definition, rake through curls and coils to reduce frizz.
- 3
For sleek styles, smooth along edges and buns for a polished finish.
Full ingredient list
Purified Water, Shea Butter, Coconut Oil, Olive Oil, Avocado Oil, Grapeseed Oil, Carrot Oil, Kernel Oil, Neem Seed Oil, Aloe, Hibiscus Flower Extract, Chebe Powder, Mango Seed Extract, Wheat Protein, Vitamin E, Blood Orange Essential Oil, Thickener (Carbomer), Plant-Based Humectant (Propanediol), Preservatives (Benzoic Acid, Potassium Sorbate, Leucidal Liquid SF, Optiphen), pH Adjuster (Sodium Hydroxide).
Free from
No artificial fragrance. No artificial color. Naturally preserved. Safe for all ages and hair types. For external use only; patch test before first use.
Made by
The House of McClendon, Las Vegas, NV.
You're never on your own
More than a jar. A support system.
We don't sell you a product and disappear. Ask questions, learn the application and stay connected to the PHamily.
Every Thursday · 8 PM EST
PHamily Live
Live tutorials, styling demos and real-time answers on growth, retention, scalp care and application, right on Zoom.
Personal concierge care
Questions about your routine, your order or your results? Email support@phamilyhair.com. A real person answers.
Shipping & fulfillment
- We ship worldwide. Shipping and taxes are calculated at checkout.
- Need it sooner? Add 2-business-day priority processing in your bag. It speeds up processing; transit time depends on your shipping method.
- Subscriptions ship every 30, 60 or 90 days, on your schedule.
Reviews
What the PHamily says
“I've tried everything — nothing compares.”
“My curls stay defined for days.”
“It gave my hair new life.”
Good to know
Questions, answered.
Still unsure? Email support@phamilyhair.com or bring it to PHamily Live on Thursday.
How is the New Formula different from the Original?
The New Formula is lighter and absorbs faster, with African Chebe. It goes on white and dries clear, which makes it a favorite for fine, relaxed and gray or silver hair as well as 4C. The Original is our classic rich brown blend for thick, coarse hair that loves heavy moisture and a strong hold.
Will it work on my hair type?
It's made for the whole family and is safe for all ages and hair types: curly, coily, kinky, thinning, relaxed, color-treated and gray. Start with a small amount and build up; application is everything, and our tutorials show you exactly how.
How does Subscribe & Save work?
The six-jar bundle offers one-time purchase or Subscribe & Save every 30, 60 or 90 days. The current price and delivery schedule appear with your selection. The eight-jar bundle is currently available as a one-time purchase. Subscription choices appear only for eligible packs; you can manage an existing subscription through your customer portal.
Which pack should I choose?
Choose six 16 oz jars for 96 oz total, with one-time or eligible subscription ordering. Choose eight 16 oz jars for 128 oz total as a one-time purchase. The page shows the current price per jar so you can compare. Quantity one means one complete bundle; quantity two means two bundles. For the two-jar option, visit the main New Formula page.
Where do you ship, and how fast?
We ship worldwide. For a faster turnaround, add 2-business-day priority processing in your bag. It speeds up how quickly we process and ship your order; transit time depends on the shipping method you choose at checkout.
Your routine can be simpler.
Less guesswork. Fewer products. More time enjoying your hair.
Choose your packChoose six or eight jars. Subscription options are available on the six-jar bundle.
6 Jars · New Formula
$249.00 $41.50/jar$219.00 per delivery
