Real customer · Ericka
New & improved formula
New & Improved Formula · 16 oz jar
Accelerated Growth, Repair & Styling Formula
One lightweight jar that moisturizes, detangles, styles, strengthens and maintains, made with clean, natural ingredients and infused with African Chebe. It goes on white and dries clear, and it's safe for every age and hair type.
- We Now Ship Worldwide + 2-Day Priority Order Fulfillment Available! Add 2-business-day priority processing in your bag.
- PHamily Live every Thursday. Real-time hair help on Zoom, 8 PM EST.
- Personal concierge care. Questions about your routine or results? Real people, real answers.
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40,000+
customers across every texture and age
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200K+
jars sold to women who wanted it simpler
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Weekly PHamily Live
Thursdays, 8 PM EST on Zoom.
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Concierge support
Real people, real answers.
The all-in-one system
One jar.
Five jobs.
Your routine doesn't need five more products. The New Formula does the work of your leave-in, oil, detangler, styler and edge control, so wash day gets shorter and your shelf gets lighter.
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01
Moisturize
Deep hydration from shea, avocado and coconut that sinks in instead of sitting on top.
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02
Detangle
Slip that helps fingers and combs glide through, with less breakage along the way.
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03
Style
Definition and hold for wash-and-gos, twists, buns, smooth edges and stretched styles. Goes on white, dries clear.
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04
Strengthen
African Chebe and wheat protein support stronger strands and less shedding over time.
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05
Maintain
Refresh between wash days with the same jar. That's the whole routine.
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What it replaces
- Deep conditioner
- Leave-in
- Oils
- Detangler
- Gel
- Edge control
- Curl cream
- Anti-frizz serum
- Growth serum
Customer results
Real people. Real results. Real PHamily.
No filters, no stand-ins. These are PHamily customers wearing their own hair, their own way.
“It gave my hair new life.”
Martha · PHamily customer
- Softer, moisturized hair
- Curls that stay defined
- Fuller-looking edges
- Less shedding & breakage
- Less time styling
Styling versatility
Wash-and-go Monday.
Twist-out Friday.
What's inside
Clean, natural ingredients. Nothing extra.
Butters, oils and botanicals your hair actually recognizes, with African Chebe at the center. No artificial fragrance, no artificial color, naturally preserved.
- African Chebe
- A traditional strand-strengthening ritual for length retention.
- Shea butter
- Rich moisture that seals without heaviness.
- Avocado, olive & coconut oils
- Softness, shine and slip for easier detangling.
- Hibiscus & aloe
- Botanicals that soothe the scalp and condition strands.
- Neem seed & carrot oils
- Scalp-first care for a healthy foundation.
- Wheat protein & vitamin E
- Support for stronger strands and less breakage.
How to use
A little goes a long way.
- 1
For moisture & shine, apply lightly to dry hair and work it through.
- 2
For definition, rake through curls and coils to reduce frizz.
- 3
For sleek styles, smooth along edges and buns for a polished finish.
Full ingredient list
Purified Water, Shea Butter, Coconut Oil, Olive Oil, Avocado Oil, Grapeseed Oil, Carrot Oil, Kernel Oil, Neem Seed Oil, Aloe, Hibiscus Flower Extract, Chebe Powder, Mango Seed Extract, Wheat Protein, Vitamin E, Blood Orange Essential Oil, Thickener (Carbomer), Plant-Based Humectant (Propanediol), Preservatives (Benzoic Acid, Potassium Sorbate, Leucidal Liquid SF, Optiphen), pH Adjuster (Sodium Hydroxide).
Free from
No artificial fragrance. No artificial color. Naturally preserved. Safe for all ages and hair types. For external use only; patch test before first use.
Made by
The House of McClendon, Las Vegas, NV.
You're never on your own
More than a jar. A support system.
We don't sell you a product and disappear. Ask questions, learn the application and stay connected to the PHamily.
Every Thursday · 8 PM EST
PHamily Live
Live tutorials, styling demos and real-time answers on growth, retention, scalp care and application, right on Zoom.
Personal concierge care
Questions about your routine, your order or your results? Email support@phamilyhair.com. A real person answers.
Shipping & fulfillment
- We ship worldwide. Shipping and taxes are calculated at checkout.
- Need it sooner? Add 2-business-day priority processing in your bag. It speeds up processing; transit time depends on your shipping method.
- Subscriptions ship every 30, 60 or 90 days, on your schedule.
Reviews
What the PHamily says
5.0
from 8 verified reviews of the New Formula
“I've tried everything — nothing compares.”
“My curls stay defined for days.”
“It gave my hair new life.”
Good to know
Questions, answered.
Still unsure? Email support@phamilyhair.com or bring it to PHamily Live on Thursday.
How is the New Formula different from the Original?
The New Formula is lighter and absorbs faster, with African Chebe. It goes on white and dries clear, which makes it a favorite for fine, relaxed and gray or silver hair as well as 4C. The Original is our classic rich brown blend for thick, coarse hair that loves heavy moisture and a strong hold.
Will it work on my hair type?
It's made for the whole family and is safe for all ages and hair types: curly, coily, kinky, thinning, relaxed, color-treated and gray. Start with a small amount and build up; application is everything, and our tutorials show you exactly how.
How does Subscribe & Save work?
Choose your pack and how often you want it: every 30, 60 or 90 days. You pay the lower subscription price on every delivery, and your rate stays locked in even if prices go up. Skip, pause or cancel anytime. No contracts.
Which pack should I choose?
2 jars are a great way to start or to keep one at home and one in your bag. The 6-jar pack has the lowest price per jar, which suits families, longer hair and anyone who never wants to run out. The price per jar is shown on every pack so you can compare at a glance.
Where do you ship, and how fast?
We ship worldwide. For a faster turnaround, add 2-business-day priority processing in your bag. It speeds up how quickly we process and ship your order; transit time depends on the shipping method you choose at checkout.
Your routine can be simpler.
Less guesswork. Fewer products. More time enjoying your hair.
Choose your packSubscribe and lock in your rate. Skip, pause or cancel anytime.
6 Jars · New Formula
$249.00 $41.50/jar
